Tasty’s amazing content marketing strategy
Tasty is Buzz Feed’s video series on comfort food. Tasty videos are published on Youtube and they are running successfully. They have also been successful in social media platforms such as Instagram and Facebook. Let me give you some stats:
Youtube stats:
Backlinks: 29,124 from 1,527 referring domains
Views: Millions per day
Subscribers: Tens of thousands per day
Estimated monthly organic traffic: 94,600
YouTube views: 2.8 billion+
Facebook stats :
Estimated likes — 97 million
Estimated views — 2.2 Billion
Why did it work?
Tasty’s success on Youtube and Facebook boils down to four important points :
1) They published great content, consistently.
2) They used eye-catching thumbnails.
3) They began with a unique format of video which no one thought about.
4) Their videos were short and crisp (I am talking about the content, not the food ;)
So what does content marketing mean?
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
By using content marketing we can attract visitors to our website by creating meaningful content to engage with customers. The content should be in a way where it meets the needs of the audience and the business.
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